Pradip ChakravartyAmit Raj2023-12-152023-12-15199645http://ir.mica.ac.in/handle/123456789/4925v, 75p.en-USmedia planningtelevision audiencesattitudebehaviouractivitiesmedia habitsdemographicTV programmesimplicationsTelevision audience : an attempt at psychographic segmentationThesis