Pradeep KrishnatrayKrishna Raj Bhat2023-12-152023-12-151997007000196http://ir.mica.ac.in/handle/123456789/5158v, 43p.en-USmarketing researchrational selectionperceptual mappingdecompositional methodidiosyncratic attributeevaluationPerceptual mapping of idiosyncratic attributes for non gel toothpaste (dental creams)Thesis