Vijay NagrareLakshmi Priyadarshini T.2023-12-152023-12-1519980030100302http://ir.mica.ac.in/handle/123456789/461779p.en-USclient servicingcommodity brandingbrnad valueconsumer satisfacitionsbuyers and users relationscompetition leads to brandingA study of the evolution of commodities into brandsThesis