Jain, ShikhaDhandhak, JigneshPanda, Rasananda2024-01-212024-01-212013http://ir.mica.ac.in/handle/123456789/7677en-USTourism marketing: A study of ‘Khushboo Gujarati Ki’ campaign in Gujarat by Sikha Jain, Jignesh Dhandhak and Rasananda PandaArticle