Sarangi, Subrat2024-07-052024-07-052024Sarangi, S., Lyngdoh, T., & Anderson, J.E. (2024). Influence of multimarket contact on product line configuration decisions. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2024.2306555http://ir.mica.ac.in/handle/123456789/7978enInfluence of multimarket contact on product line configuration decisions by Subrat SarangiArticle