'Financially emerging youth' in 'upcoming metros' : a study of attitudes, aspirations, and life style, and its effects on marketing decision

Rajneesh KrishnaVerma, Ashima2023-12-152023-12-152009002748002749http://ir.mica.ac.in/handle/123456789/5487en-US'Financially emerging youth' in 'upcoming metros' : a study of attitudes, aspirations, and life style, and its effects on marketing decisionThesis