2024-01-062024-01-062023-11-20https://timesofindia.indiatimes.com/city/ahmedabad/ai-changing-contours-of-customer-engagement/articleshow/105341798.cmshttp://ir.mica.ac.in/handle/123456789/6553A recent book by MICA professor along with global expertsProf. Varsha JainNew bookAI changing contours of customer engagement’