Psychographic profiling of consumers to predict their needs and expectation from an exclusive sports brand for women in India

Rajneesh KrishnaGambhir, Varinder Kaur2023-12-152023-12-152003001287001288http://ir.mica.ac.in/handle/123456789/4999en-USPsychographic profiling of consumers to predict their needs and expectation from an exclusive sports brand for women in IndiaThesis