A quantitative study of viewership of films as a genre of programming and its importance for general entertainment channels in the present competitive broadcasting industry

Anand KalidasJani, Viral Rajendra2023-12-152023-12-152003001291001292http://ir.mica.ac.in/handle/123456789/500141p.en-USA quantitative study of viewership of films as a genre of programming and its importance for general entertainment channels in the present competitive broadcasting industryThesis