The significance of brand image in the final purchase decision : a study of the effect of branding on consumer behaviour

Gurkeerat Singh VirkGurkeerat Singh Virk2023-12-152023-12-15199643http://ir.mica.ac.in/handle/123456789/4903xi, 97p.en-USmarketing researchbrandsbrandingconsumer perception of brandsbrand imagebrand personalitypurchase decisionThe significance of brand image in the final purchase decision : a study of the effect of branding on consumer behaviourThesis