The differences in the decision making process of urban and rural consumers of consumer durables : the case of colour televisions in India

Prasad VarahabhatlaPrasad Varahabhatla2023-12-152023-12-1519980032100322http://ir.mica.ac.in/handle/123456789/466060p.en-USmarketing researchpurchase decision making processvaluespersonalitylifestyleovert consumption behaviourrural urban consumersEBM ModelThe differences in the decision making process of urban and rural consumers of consumer durables : the case of colour televisions in IndiaThesis