Soni, SigmaArora, Parvinder2025-02-222025-02-222021Influencer marketing: How influencers’ credibility affects consumer purchase intentions towards slow fashion [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 127-128). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9793enInfluencer marketing: How influencers’ credibility affects consumer purchase intentions towards slow fashionOther