Sociable gamification and social Media promotions: Personalization of social media promotions through strategic views

Jain, VarshaRoy, Gourav2025-03-032025-03-032025Roy, G., Jain, V., & Behl, A. (2025). Sociable gamification and social Media promotions: Personalization of social media promotions through strategic views. Journal of Promotion Management, https://doi.org/10.1080/10496491.2025.2466606https://ir.mica.ac.in//handle/123456789/9855enSociable gamification and social Media promotions: Personalization of social media promotions through strategic viewsArticle