Examining the customer experience of using banking chatbots and its impact on brand love: The moderating role of perceived risk by Jay Trivedi

Trivedi, Jay2024-01-212024-01-212019http://ir.mica.ac.in/handle/123456789/7013en-USExamining the customer experience of using banking chatbots and its impact on brand love: The moderating role of perceived risk by Jay TrivediArticle