Hues for hair : exploring the consumption habits and decision making process among women for hair colour and understanding barriers to usage

Atul TandanBose, Arjoon2023-12-152023-12-152003001155001156http://ir.mica.ac.in/handle/123456789/4924en-USpotential usersconsumer awarnessembrace the conceptshades acceptanceuse and barriersconsumer educationdecision making processbeauticianssalonsparlorspushing brandsshadesHues for hair : exploring the consumption habits and decision making process among women for hair colour and understanding barriers to usageThesis