Understanding the orientation of gen Y toward mobile applications and in-app advertising in India by Ketaki Bhave, Varsha Jain and S. Roy

Jain, Varsha2024-01-212024-01-212013http://ir.mica.ac.in/handle/123456789/6755en-USUnderstanding the orientation of gen Y toward mobile applications and in-app advertising in India by Ketaki Bhave, Varsha Jain and S. RoyArticle