R., SaikiranPatra, Santosh2025-02-202025-02-202024Saikiran, R., & Patra, S. (2024). Effect of augmented reality on customer loyalty. [Conference Abstract]. In M. Kumar., & S. Patra (Eds.), ICMC 2024: MICA’s 10th International Communication Management Conference. (pp. 62). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9731enEffect of augmented reality on customer loyaltyOther