The future of marketing and communications in a digital era: Data, analytics and narratives

Dutt, Ashutosh2024-08-132024-08-132024Dutt, A., Kasilingam, D., Angell, R., & Singh, J. (2024). The future of marketing and communications in a digital era: Data, analytics and narratives. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2024.2386002http://ir.mica.ac.in/handle/123456789/8250enThe future of marketing and communications in a digital era: Data, analytics and narrativesArticle