To design a quantitative tool to find the importance and balance between functional and emotional benefits for consumer durables

Atul TandanKapoor, Ashu2023-12-152023-12-152003001161001162http://ir.mica.ac.in/handle/123456789/492864p.en-USpurchase decisionconsumersfunctional emotional benifitsdecision perameterspoint of actual purchaseTo design a quantitative tool to find the importance and balance between functional and emotional benefits for consumer durablesThesis