2025-02-212025-02-212025-02-20https://www.exchange4media.com/media-others-news/acclaimed-market-researcher-hema-viswanathan-passes-away-141076.htmlhttps://ir.mica.ac.in//handle/123456789/9736Acclaimed market researcher Hema Viswanathan passes away. She was known for her long-standing association with the IMRB where she was instrumental in starting the Social and Rural Research Institute (also known as SRI) in the early 1990s.enHema Viswanathan passes away.