MICA2025-03-112025-03-112025-01-07https://www.youtube.com/watch?v=k4X3PAMWDvI&list=PL9uPuGAyHIQjlOBB2Qq-CGbgI7r9NZAke&index=4https://ir.mica.ac.in//handle/123456789/991011th International Communication Management Conference (ICMC 2025) from January 7–9, 2025. This year’s theme, “Marketing in the Digital Age: Navigating Disruptions and Embracing Innovations,” highlights the transformative impact of technology on marketing research and practices. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.inenVideo