Pradip ChakravartyShubhra Saraf2023-12-152023-12-1520010085500856http://ir.mica.ac.in/handle/123456789/483368p.en-USoutdoor advertisingtry match outdoor forms to different target audienceprofiling various outdoors formsdemographic variablesagesexmode of transporthoradingbus sheltersproduct recalledreceptive audienceimpact of the placeMumbaiOutdoor medium : profiling the audience of it's formsThesis