Thakur, SukaranSaini, Anil Rathore, ManishTiwari, AbhilashaPJ, FranklineAcharya, MadhwarajBordoloi, MeghnaThomas, SusanP, Swathi2025-05-242025-05-242025Group- 2, PGDMC Batch 2023-25https://ir.mica.ac.in//handle/123456789/10161Village(s): Berchha, Nipaniya & Paliyakala, District: Ujjain, State: Madhya PradeshPromote Kadaknath as a Specialty Product: Emphasize on the nutritional values of Kadaknath, and market it as a better choice over other regular varieties. This means to involve local personalities inside the community or even village elders in the distribution of the product to make the community trust in the product. • Partner with Anganwadis and Schools: Handhold local anganwadis and schools to fashion out nutritional intervention that create awareness to parents and teachers on how these Kadaknath eggs are good for the growth of children. This partnership can bring awareness of this product and also increase the consumers’ trust in the product. • Simple Egg Stamping for Differentiation: People should use basic stamps to distinguish between desi and Kadaknath eggs. Such kind of solution is quite simple and effective to ensure the customers understand and distinguish between the normal and the Kadaknath eggs. Operational ImprovementsesSelf-Help GroupsWomen development