Leveraging digital marketing and integrated marketing communications for brand building in emerging markets by Amrita Chakraborty and Varsha Jain

Chakraborty, AmritaJain, Varsha2024-01-212024-01-212022http://ir.mica.ac.in/handle/123456789/7539en-USLeveraging digital marketing and integrated marketing communications for brand building in emerging markets by Amrita Chakraborty and Varsha JainBook chapter