The effect of consumer's prejudices on advertising processing how male audiences react to depictions of women as consumer of products traditionally perceived as 'for men' in advertising

Pradeep KrishnatraySunanda Saxena2023-12-152023-12-1520000068200683http://ir.mica.ac.in/handle/123456789/4782en-USprejudicesocial groupeffectsgender issueconsumer emotionalemotionalattitudetional responseadvertising effectsThe effect of consumer's prejudices on advertising processing how male audiences react to depictions of women as consumer of products traditionally perceived as 'for men' in advertisingThesis