The effect of the advertising that is targeted towards kids, on parents buying behaviour

Milan AgnihotriMinal Sinha2023-12-152023-12-1520020099600997http://ir.mica.ac.in/handle/123456789/487556p.en-USeffect of advertisingkids on parents buying behaviourTV consumptionparentskidsshopping behaviourkids in the purchase decisionThe effect of the advertising that is targeted towards kids, on parents buying behaviourThesis