Pradip ChakravartyAjay Kumar Gupte2023-12-152023-12-1519980028200283http://ir.mica.ac.in/handle/123456789/555860p.en-USmedia planningcar ownersFM radiolistenerspenetrationpopular time bandsprogramme preferencesperceptionsA study of listening habits of car owners in MumbaiThesis