Pradeep KrishnatrayJasravee Kaur2023-12-152023-12-1520000062200623http://ir.mica.ac.in/handle/123456789/474972p.en-USworking womencareerfirst childdilemademandscope with competing pullschoicedefining herselfrelates others to her lifehow she looks aroundchanges in media consuptionbrands bought, liking towards advertisingA study to understand the conflict between the demands made by careerThesis