A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling by Varsha Jain

Jain, Varsha2024-01-212024-01-212022http://ir.mica.ac.in/handle/123456789/7100en-USA proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling by Varsha JainArticle