Pradip ChakravartyGunjan Khaitan2023-12-152023-12-1520010081100812http://ir.mica.ac.in/handle/123456789/480972p.en-USeffective frequency estimatorage groupsqualitative factorsefficiency level of advertisementcompetitioncreativitymedia plannermessagecontentcommunicationAn effective frequency estimator based on qualitative factors responsive to age groupsThesis