Study of advertising clutter and its effect on the recall of advertisements in women's magazines among college going female students

Pradip ChakravartyKukreja, Shalini2024-11-202024-11-2019980035600357http://ir.mica.ac.in/handle/123456789/899039p.en-USmedia planningeffect of advertising clutterrecall of advertisementswomen's magazinecollege female studentsStudy of advertising clutter and its effect on the recall of advertisements in women's magazines among college going female studentsThesis