Kumar, V.2024-07-052024-07-052023Mahmoud, A.B., Kumar, V., Fuxman, L., & Mohr, I. (2023). Climate change risks, sustainability and luxury branding: Friend or a foe. Industrial Marketing Management, 115, 57-68. https://doi.org/10.1016/j.indmarman.2023.09.008http://ir.mica.ac.in/handle/123456789/7985enClimate change risks, sustainability and luxury branding: Friend or a foe by V. KumarArticle