Jain, VarshaAmbika, Anupama2025-06-132025-06-132024Sheth, J.N., Jain, V., Mogaji, E., & Ambika, A. (2024). Customer centric support services in the digitalage: The next frontier of competitive advantage. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-37097-7https://ir.mica.ac.in//handle/123456789/10217enBook