Jain, VarshaChauhan, DhruvinGanesh, B.E.2024-01-212024-01-212016http://ir.mica.ac.in/handle/123456789/6923en-USCorporate identity: Developing means for sustainable competitive advantage in Indian context towards model development By Varsha Jain, B.E. Ganesh, and Dhruvin ChauhanArticle