A study of the relationship between GRP's and effective reach for dailies , magazines and television

Pradeep KrishnatrayRohit Mehta2023-12-152023-12-1519970011800119http://ir.mica.ac.in/handle/123456789/5347vii, 70p.en-USmedia planningrelationship between gross rating points effective reachdailiesmagazinestelevisionA study of the relationship between GRP's and effective reach for dailies , magazines and televisionThesis