2025-03-262025-03-262025-03-26https://www.deccanherald.com/india/tech-based-home-services-remind-barbers-of-servitude-study-3462952https://ir.mica.ac.in//handle/123456789/10125For Nais, customers’ homes are a symbol of servitude. It is where their ancestors suffered humiliation and indignity. Barbershop, on the other hand, is associated with freedom, dignity, self-esteem and reliance," says the study, co-authored by Sai Amulya Komarraju, Assistant Professor at IIMA; Prof. Manisha Pathak-Shelat from MICA, Ahmedabad; Payal Arora, Professor of Inclusive AI Cultures at Utrecht University, Netherlands; and Prof. Usha Raman from the University of Hyderabad.enProf. Manisha Shelat Co-Author this research paper