Pradeep KrishnatraySmita Mishra2023-12-152023-12-1520000067600677http://ir.mica.ac.in/handle/123456789/4778115p.en-USshift in media to audiencepsychological aspects of usegratifications for prime time movie hindi soap operagratification among fale and femalepeople watch televisionsocial use of televisionsoap operagendergenrefactor analysisicluster analysisThesis