Vasavada-Oza, Falguni2025-03-242025-03-242025Jagani, K., Yadav, N., & Oza-Vasavada, F. (2025). Why don’t you leave me alone?: Measuring irritation with online behavioral advertising on social media platforms. Journal of Promotion Management, 31(3), 515-547. https://doi.org/10.1080/10496491.2025.2466595https://ir.mica.ac.in//handle/123456789/9955enArticle