Brand building through event marketing

K. VenkataramanSarvajeet Dinesh Chandra2023-12-152023-12-1519990050800509http://ir.mica.ac.in/handle/123456789/470888p.en-USbrand buildingevent marketingsponsorship effectivenessobjectivesselectionevaluationrole of brands in lifeevents in lifeevents as creatvie toolsimpact of the Internettrends in event marketingBrand building through event marketingThesis