2024-01-102024-01-102023-11-20https://brandequity.economictimes.indiatimes.com/news/digital/ai-changing-contours-of-customer-engagement/105343015?action=profile_completion&utm_source=Mailer&utm_medium=newsletter&utm_campaign=etbrandequity_news_2023-11-21&dt=2023-11-21&em=dmFyc2hhLmphaW5AbWljYW1haWwuaW4=http://ir.mica.ac.in/handle/123456789/6581A recent book by MICA professor along with global experts chronicled the journeyenProf Varsha Jain Book launchAI changing contours of customer engagement