Panda, RasanandaChauhan, Dhruvinkumar2026-02-112026-02-112026-01-19https://www.dnaindia.com/bollywood/report-trailer-se-theatre-tak-dhurandhar-ka-dhurandhar-dhanda-3197539https://ir.mica.ac.in//handle/123456789/10498As the industry watches the countdown, the message from the makers is unmistakable: this is not a one-off bet but a franchise seed. Talk of Dhurandhar Part 2 has already entered the ecosystem, and with March 19 positioned as the next inflection point, the signal is clear. Picture abhi baaki hai. Dhandha toh abhi shuru hua hai. Dhruvinkumar Chauhan, Senior Research Associate, MICA, Ahmedabad, India. Email: dhruvin.chauhan@micamail.in Rasananda Panda, Professor, MICA, Ahmedabad, India. Email: rasananda.panda@micamail.inenAuthored by Prof. Rasananda Panda & Dhruvinkumar Chauhan (Senior Research AssociateMICA )