The impulse v/s planned purchaser of music differentiating profiles using psychographics

Deepika SharmaDevika Bhatacharjee2023-12-152023-12-152002001044001045http://ir.mica.ac.in/handle/123456789/4901iv, 51p.en-USpsycoghraphycaly profileimpulse purchaserplane purchaserdifferencesThe impulse v/s planned purchaser of music differentiating profiles using psychographicsThesis