Nirmal GoswamiKishore Ajwani2023-12-152023-12-15199700680069http://ir.mica.ac.in/handle/123456789/5136vi, 62p.en-USclient servicingbrand failuresbad productbad researchbad distributionbad advertisingbad luckbad strategytargetcompetitorpositioningpricingThesis