Discovering surrogate branding via online image development: a case from India by Varsha Jain, Philip Kitchen, B.E. Ganesh, Akanksha Garg and Manisha Pathak-Shelat

Jain, VarshaGanesh, B.E.Pathak-Shelat, Manisha2024-01-212024-01-212019http://ir.mica.ac.in/handle/123456789/7016en-USDiscovering surrogate branding via online image development: a case from India by Varsha Jain, Philip Kitchen, B.E. Ganesh, Akanksha Garg and Manisha Pathak-ShelatArticle