A new TV programming structure : merging advertisements into the editorial content

Milan AgnihotriDurlov Baruah2023-12-152023-12-1520010080700808http://ir.mica.ac.in/handle/123456789/480752p.en-USTVtelevision programmingconsumeradvertising agenciesmedia housesclientschannelsrevenue modelad ratesA new TV programming structure : merging advertisements into the editorial contentThesis