Enhancing creative output : a comparison study of creative briefs

K. VenkataramanVenkatgiri Rao S.2023-12-152023-12-1519990052600527http://ir.mica.ac.in/handle/123456789/472832p.en-USadvertisig agencyaccount planningcreative outputcomparison of creatvie brieffocusinspirisngsimpleempathyEnhancing creative output : a comparison study of creative briefsThesis