Influence of package design on price expectation : applying the holistic package design framework toIndian private label brands

Mini MathurKhan, Shoeb Ahmed2024-01-042024-01-0420143670http://ir.mica.ac.in/handle/123456789/613351p.en-USInfluence of package design on price expectation : applying the holistic package design framework toIndian private label brandsThesis