Hanagandi, NaveenkumarMall, SunitaBasalingappa, Anita2025-02-202025-02-202024Hanagandi, N., Mall, S., & Basalingappa, A. (2024). lmpact of virtual reality lmmersive experience on consumer lnvolvement: A tourism destination perspective. [Conference Abstract]. In M. Kumar., & S. Patra (Eds.), ICMC 2024: MICA’s 10th International Communication Management Conference. (pp. 50-51). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9727enlmpact of virtual reality lmmersive experience on consumer lnvolvement: A tourism destination perspectiveOther