Mail order in the Indian context, Who buys, how and why ?

K. VenkataramanNilkanth H. Iyer2023-12-152023-12-1519990045800459http://ir.mica.ac.in/handle/123456789/4695117p.en-USmail orderdirect distributionawarenessunderstanding levelsmail order system in Indiaproduct categoriesshoppingbuying habitsmode of paymentdeliveryMail order in the Indian context, Who buys, how and why ?Thesis