Frame work for effective communication through packaging for the launch of a new brand of shaving cream/aftershaves

P. K. SinhaNavin C. Rammohan2023-12-152023-12-1520000063400635http://ir.mica.ac.in/handle/123456789/475576p.en-USeffectvie communication through packaginglaunch of new brandelements of packagingrelationships between brands packaging and productbrand personality and packagingadvertising and packagingproduct from competitorsFrame work for effective communication through packaging for the launch of a new brand of shaving cream/aftershavesThesis